Thinkific is evolving to raised serve you — our clients — with a brand new model and main product investments to assist clients because the main platform for programs, neighborhood, and commerce. However earlier than we look ahead to the thrilling modifications coming your manner, permit us to look backwards for a second.
In 2025, Thinkific celebrates its thirteenth birthday. Once we based the corporate all these years in the past, we set the mission to assist specialists and companies meet the rising demand for on-line studying — to assist their development and the expansion of their clients.
We stay steadfast on that mission all these years later.
Why is that this essential? Proper now we’re dealing with a turning level in schooling and the way folks study. With the explosion of AI, the web is flooded with extra content material than ever. In 2022, the worldwide marketplace for AI in schooling was valued at $2.5 billion – by 2032, that quantity is projected to be 35 instances bigger, reaching $88.2 billion. That new actuality means learners must wade by a large number of competing sources to try to discover the standard and affect they crave.
The ensuing erosion of belief in digital content material is pushing schooling the place it has all the time wanted to go: an surroundings the place affect and perception dictate what content material — and which companies — rise to the highest.
And that’s what Thinkific does — we assist the most effective studying companies on this planet stand out, promote extra, and create an even bigger affect for his or her clients. This focus has earned us recognition by third-party awards together with a G2 Greatest Schooling Software program of 2025 award, a 2025 TrustRadius Prime Rated Award, and placement as one in all Time’s Prime 20 Ed Tech Firms of 2025.
Our product imaginative and prescient
Thinkific is dedicated to being a number one studying commerce platform — the place the place programs, neighborhood, and commerce come collectively. To attain this, we’re doubling down on product investments in three key areas:
In a world the place content material is more and more created by way of AI, the facility and worth of true human-to-human connection will solely develop. Studying is now not a solo journey — it’s social, dynamic, and deeply related.
We’re increasing our platform to seamlessly mix structured programs with vibrant communities, creating an area the place college students study not simply from content material, however from one another. With personal areas for collaboration, embedded discussions inside classes, and wealthy multimedia sharing, Thinkific is constructing for the way forward for studying — one the place data grows stronger by connection.
2. Instruments that drive engagement and retention
We all know that one of many hardest challenges our clients face is protecting learners motivated, shifting, and coming again. That’s why we’re investing in instruments that flip engagement into development.
From automated notifications that re-activate dormant learners, to clever touchdown pages and versatile subscriptions that make it simpler to promote — we’re serving to clients entice extra college students, enhance course completions, and switch one-time patrons into lifelong clients.
3. Seamless scaling
As our clients develop, so do the complexities behind the scenes — from managing high-volume enrollments to supporting group-based gross sales and recurring income. We’re constructing instruments that simplify the toughest components of rising a studying and subscription-based enterprise: self-serve seat administration, versatile subscription controls, streamlined invoicing, and extra. Thinkific is eradicating the operational roadblocks that gradual companies down, making it simpler to serve extra learners, broaden into B2B, and develop with out rising pains.
Powering the way forward for on-line schooling with AI
Underpinning all of those investments is a dedication to constructing smarter, extra adaptive studying experiences powered by AI.
Thinkific is laying the groundwork to create extra partaking, interactive, AI-supported studying experiences whereas automating duties, supercharging reporting and analytics, and unblocking the executive work standing in your manner.
AI is not going to change the human connection on the coronary heart of studying. It would improve it — seamlessly woven into the platform to assist our clients’ development and ship the following era of communal, revenue-generating studying experiences.
An evolution of our model
Studying is evolving, our product is evolving, and our model is evolving, too.
To raised replicate our imaginative and prescient of the long run and our dedication to clients, we’ve refreshed our model.
A brand new imaginative and prescient and dedication to our clients. A clearer, extra highly effective emblem. Daring colours. Imagery that prominently exhibits our buyer because the hero of this story. And language that displays the experience and assist they’re in search of. That is the brand new Thinkific model.
Need to study extra about our new model? We deep dive into the rebrand course of in a weblog put up.
Our North Star
At Thinkific, affect is all the things. It all the time has been.
Influence means our clients are rising their gross sales and their enterprise, they usually in flip are having a constructive affect on their very own clients.
As on-line studying shifts and modifications, this singular focus permits us to adapt and evolve within the face of no matter comes our manner. That is a type of moments.
Greater than an evolution of our platform, that is an evolution of the place we see the way forward for studying and the economic system — and the way we’re going to assist form it. Prepared to affix us?
For our clients, we’ll be internet hosting digital webinars and occasions in varied cities, to make sure to make sure you keep knowledgeable and related to how we’re evolving to your wants. We hope you’ll be part of us alongside the best way!
If you happen to’re new to Thinkific, have a look right now and learn the way we will help you develop your studying enterprise.